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Traditional covered bridge and waterside buildings in Chaoshan

China, made closer.

Make China yours,
one journey at a time.

Describe what you want to see, taste or feel. We’ll help connect the places, people and experiences.

Chaoshan · Guangdong

A decorative sailboat follows a curved route across a stylised China map. This is an illustration, not a specific travel itinerary. A NEW PERSPECTIVE

Many places. One personal journey.

A different kind of journey

China, made closer.

We design immersive, responsible travel experiences that bring you closer to the stories, traditions and landscapes that make China extraordinary.

For curious travellers and travel trade partners seeking something deeper, every route starts as a flexible idea—not a fixed package.

Our approach
Xishuangbanna itinerary illustration showing a child beside a red panda

Why travel with us

Closer to China. Closer to you.

Put local perspective first.

Explore beyond the headline sights, from neighbourhood markets and regional kitchens to quiet lanes and landscapes shaped by everyday life. Choose the places that interest you and let those details give the journey its character.

Design around the traveller.

Our sample itineraries are a starting point for your own trip. Share your interests, who you are travelling with and the pace you enjoy, so the route can bring together the experiences that matter to you.

One coherent journey.

A memorable trip needs more than a list of stops. Connect cities, countryside and cultural experiences in a sensible order, with time for the journeys between them and a clear understanding of what is included.

Travel at your rhythm.

Leave room to linger over lunch, walk a little further or enjoy a quiet morning. Balance discovery with downtime, and discuss travel distances and daily activity levels before confirming your plans.

A little closer

Postcards from China

Choose a place. Discover its story.

Illustrated Datong postcard showing the Hanging Temple on a cliff

Choose a place

Datong · Hanging Temple

Before you go to China

From your first payment to your next great meal, get to know the everyday side of China.
Eight short films to help you arrive prepared — and travel with curiosity.

Explore all travel films

THE CHINA TRAVEL SERIES 01 / 08

Get Your Phone Ready

Set up your internet access, choose a SIM or eSIM, and get translation tools ready before you fly. A little preparation helps you stay connected and find your way from the moment you arrive.

Watch the video introduction

The ChinaVela field notes

A little insight. A richer journey.

Practical starting points for your travels, from the first idea to the everyday details.

Travel guides
For the curious traveller
The blue tiled roofs of the Temple of Heaven in Beijing Your first visit

Your first China journey, one choice at a time

Start with what draws you here. Build the route around it.Read the guideClose the guide

Choose your starting point

Make a short list of the experiences you most want: imperial history, river scenery, regional food or time in nature. Choose one as your anchor, then build around it. Beijing, Xi’an and Guilin are starting points in our current collection, each offering a different focus.

Leave room between the highlights

Count arrival and departure days separately from full sightseeing days. A transfer is part of the trip too: allow room for packing, reaching the station or airport, and settling into your next stay. A shorter wish list can leave more time for the places you choose.

Turn an idea into a plan

Share your approximate dates, group size, interests and preferred pace. Use the sample journeys as a starting point, then discuss how they fit together before confirming travel arrangements.

Explore China classics
Karst peaks beside the Li River near Guilin Planning your route

Fewer stops. More time to be there.

How to balance discovery, travel days and a little breathing room.Read the guideClose the guide

Plan around your full days

Write down the days you can actually spend exploring, then add travel time between places. Avoid treating every arrival day as a full sightseeing day. Pick a few priorities and leave the rest flexible.

Match the route to your group

Discuss walking distances, stairs, early starts and downtime with everyone travelling. A mountain itinerary and a city stay can feel very different even when they have the same number of days. Ask about the daily activity level before choosing.

Keep an unplanned moment

Leave a morning, an afternoon or a meal open where the schedule allows. Our four-day Li River journey and five-day Lijiang and Dali journey offer different starting points for a landscape-focused trip; ask us to help shape the pace around you.

Explore nature journeys
Hands preparing a filled dough parcel Food & local life

Let the next meal lead the way

Make regional flavours part of the journey, from markets to the table.Read the guideClose the guide

Begin with a region

A food-led journey works best when there is time to notice the place around each meal. Our Lingnan flavours and heritage route is one starting point for combining regional food with cultural visits.

Share what you enjoy

Tell us whether you are drawn to markets, tea, small restaurants or more leisurely meals. Mention dietary requirements, allergies and ingredients you avoid when enquiring, so the team can discuss what can be arranged with local providers.

Make space at the table

Keep some room in the day around a food experience. Ask which meals and activities are included in the itinerary and which are optional, then choose a balance of planned experiences and time to explore.

Explore Taste of China

Start a conversation

A rough idea is enough.

Tell us the shape of your trip. Nothing is confirmed until the details feel right to you.

Hear from our travellers

Illustrative reviews with fictional names and dates, shown as layout examples.

A journey at our own pace

The itinerary gave us time to enjoy each place without feeling rushed. We could explore the main sights and still leave room for a quiet walk or an unexpected stop.

Sophie Bennett

The everyday moments stayed with us

Some of our favourite memories came from the smaller experiences: a neighbourhood market, a local meal and a conversation along the way.

James Wilson

A thoughtful mix of places

We enjoyed the balance between lively cities and quieter landscapes. Each stop brought a different perspective, and the route felt connected from beginning to end.

Amelia Chen

A taste of regional China

Discovering different regional flavours was a highlight. The food experiences helped us understand the places we were visiting in a more personal way.

Lucas Martin

Room to follow our interests

We appreciated being able to shape the journey around what interested us most. There was a good balance of shared experiences and time to explore independently.

Grace Taylor

More than the famous sights

The journey brought together well-known landmarks and less familiar corners. It was the combination of scenery, culture and everyday life that made it memorable.

Oliver Lee

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